How FinanceAsia.com got started

Birth of a website that owes as much to football as the world of finance.

Conceived late in 1999, FinanceAsia.com was born in the full flush of the dotcom era. Prior to this, the company was already running a website - albeit a very basic one. But the dotcom revolution made it clear something more ambitious was required. Indeed, back in those heady days it seemed that any business or publication, which did not have a clear web strategy was in danger of going out of business.

FinanceAsia faced a major problem. As it turned out, the company did not own its web address www.financeasia.com. That domain name was owned by a company called the Web Connection, which had designed and operated Finance...

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