Goodbaby seeks $190 million from Hong Kong IPO

Demand from institutional investors is strong on the first day of bookbuilding as the Chinese maker of children's strollers offers its shares at a significant discount to domestic peer Boshiwa.

Another Chinese children’s product company is in the market to make the most of the demand for Chinese consumption plays. Goodbaby International Holdings, which specialises in baby strollers, kicked off the bookbuilding for an initial public offering of up to HK$1.47 billion $190 million in Hong Kong yesterday.

If successful, it will be the second children’s product play to list in Hong Kong in two months following clothes manufacturer Boshiwa. The latter started trading at the end of September after raising $368 million in an IPO.

Goodbaby principally engages in the design, research and development, manufacturing, marketing and sale of children’s strollers and car safety seats. It produces one of every 2.9...

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