Going nowhere with Asiamiles

The difficulty of redeeming Asiamiles suggest they are more of a joke than a currency of the future.

Most of our readers will be members or at least know of the Asiamiles programme. There are some who have spoken about the e-commerce potential of Asiamiles. They look to a day when people will bid for them in auctions, and where they will find their value. They will use them as a payment currency over the internet. At the moment, you can even buy top-up Asiamiles, in case you don't have enough.

This is all fine and well, but you have to be able to spend the things. Our experience today was that it is nearly impossible to use Asiamiles. First we tried to call Cathay Pacific and book a flight from Hong...

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