Global asset managers expect too much of Asia, says Greenwich

The region offers a much smaller potential client base that is harder to service than those in Western markets, according to a Greenwich Associates report.

Asset managers looking to set up or increase their foothold in Asia should be more aware of the challenges involved, says Connecticut-based consulting firm Greenwich Associates, in a MarchApril survey of 16 global firms that manage $260 billion of Asian assets.

Singapore-based Greenwich consultant Abhi Schroff presented the findings at the AsianInvestor and FinanceAsia Asia-Pacific Debt Forum in Hong Kong on Tuesday.

To start with, a far smaller proportion of assets are externally managed in Asia than in Europe or the US. At the end of last year, Asian institutions managed some $5 trillion in assets, not far short of the $6 trillion in the US. But...

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