Games, gimmicks and giveaways

Some people came for the speeches, some came for the networking, but at Sibos this year everyone was on the lookout for the freebies.

Conference overload has left most financial professionals rather blasé when it comes to the free gifts and promotional items that are handed out at these events. In the face of such apathy, companies are donning their thinking caps - after all, a corporate T shirt, pen or golf ball just doesn't cut it any more. If you want people to come to your stand, you need to offer something a bit special.

At Sibos this year, the exhibiting companies found creative ways to draw in the jaded conference-goer.

To catch the eye of passers-by, the architects had been called in to design some truly remarkable stands. In...

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