French sugar

Will a major French bond issuer get the æsatisfactionÆ it demands from Asian investors?

So far it's been to Vienna, Milan, Zurich, Madrid, Lisbon, Brussels, Amsterdam, Dublin, London, Edinburgh, Munich, Cologne, Hamburg, Berlin, Helsinki, Stockholm, Oslo, Copenhagen, Montreal, Moscow, Budapest and... Asia.

Yes, it's like a Rolling Stones tour, laughs Ted Lord of Barclays Capital, which is organizing the mammoth roadshow for French issuer, CIF Euromortgage.

Nathalie Fontaine-Aubin is younger and easier on the eye than Mick Jagger, but the head of capital markets for the French issuer is just as aggressive a tourer and saw her global tour finally come to Asia last week hitting Singapore, Hong Kong, Macau, Seoul and Tokyo.

We're seeing a very big pick-up in interest from this region, she says. Our secured...

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