Fortis not 'transaction-driven', says chief executive

Georges Legros, chief executive North Asia, Fortis Bank, explains why such a concerted effort is being made to humanize branches.

FinanceAsia: How long have you been in Hong Kong

Georges Legros: The bank started here in 1935 I moved here in 1984 So I have been here for 17 years

And you've been in this building since when

Since 1982 -- we built it When we moved here, the only building that you can see now was that beige Cable & Wireless one, and the China Resources building

So you have been here a long time However, the perception held externally is that Fortis is very new

Fortis is full of contrasts Fortis is new It was created in 1990 But all the components of Fortis are very, very...

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222