Fortis not 'transaction-driven', says chief executive

Georges Legros, chief executive North Asia, Fortis Bank, explains why such a concerted effort is being made to humanize branches.

FinanceAsia How long have you been in Hong Kong

Georges Legros The bank started here in 1935. I moved here in 1984. So I have been here for 17 years.

And you've been in this building since when

Since 1982 -- we built it. When we moved here, the only building that you can see now was that beige Cable Wireless one, and the China Resources building.

So you have been here a long time. However, the perception held externally is that Fortis is very new.

Fortis is full of contrasts. Fortis is new. It was created in 1990. But all the components of Fortis are very, very old. The insurance company, which...

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