F.A.I.R. ? SG research reforms start to bear fruit.

Sriyan Pietersz the head of Asian research at SG discusses how his bank has reformed, rejigged and refocused its Asian research business.

FinanceAsia You have had an overhaul of your research business recently. What's been done

Pietersz As of February this year, we've moved to a bottom up only research format and away from the macro format, which was too all-encompassing. Now we have a company specific research model, which requires a lower resource base but gives a more focused product.

We felt that investors want good analytical corporate research, something that has been a rarity in the market. So now we cover between 300 and 350 stocks, about half of the 700 plus stocks we were covering in 2001. The sectors these companies are in are technology, telecoms, utilities, media, small cap and consumer, banks...

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