Enough with tradition, now is the time for innovation

Alex Lee, chief financial officer of Suga International, explains how a cocktail of innovation and incentive is a recipe for success.
Alex Lee, Suga International
Alex Lee, Suga International

A whiteboard and marker pens are necessary equipment for office meeting rooms and school classrooms alike. But Hong Kong-listed Suga International aims to change this with its next-generation interactive educational products, including the electronic whiteboard.

“The traditional blackboard, whiteboard and marker pen have been in use in the school classroom for many years it is now time for a change,” said Alex Lee, CFO of Suga International. “We have definitely seen an increase in demand for the electronic whiteboard from Europe and the US, and we will continue to focus on this particular product in the foreseeable future.”

Lee emphasises the fact that Suga concentrates on manufacturing “specialised electronic...

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