Consultants team up on China research

Cerulli will distribute Z-Ben content.
Cerulli Associates, the Boston-based asset management research house and consultancy, will add content provided by Shanghai-based Z-Ben Advisors to some of its China reports.

ôWeÆve got the distribution and the brand, and Z-Ben has the content,ö says Shiv Taneja, Singapore-based director at Cerulli.

The partnership does not involve a change in ownership, and both Z-Ben and Cerulli will continue independent research in ChinaÆs asset management market. Peter Alexander, founder of Z-Ben and a former executive at Prudential FinancialÆs funds joint venture with Everbright Securities, says he will likely provide special reports and up-to-date data on the mutual funds scene for CerulliÆs more strategic pieces.

Cerulli is keen to establish similar partnerships in other markets in Asia, provided it finds the right firm or individual to work with. It works on a similar basis in Latin America with a group called Latin Asset Management. Cerulli covers asset management in 10 Asian markets, but at a cross-border, strategic level. Aside from Japan, it has limited research focused on a particular market. The firm isnÆt prepared to finance the infrastructure necessary to provide such local detail, but is keen to bolster its offering with local research it judges to be of high quality.
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