cognizant-buys-marketrx

Cognizant buys marketRx

The information technology and outsourcing firm pays $135 million for marketRx to acquire capabilities in outsourcing for life sciences companies.
Cognizant Technology Solutions will acquire marketRx, a provider of analytics and related software services, for $135 million in cash.

New Jersey-headquartered marketRx is closely held and has a focus on providing outsourcing services to global life sciences companies in the pharmaceutical, biotechnology and medical devices segments. It is one of the new breed of outsourcing companies, in what is termed the knowledge process outsourcing KPO area. KPO refers to high value-add services which are outsourced to specialised service providers.

Nasdaq-listed Cognizant is an information technology and business process outsourcing BPO firm. It has 49,000 employees currently which are projected to increase to 55,000 by 2008. About two-thirds of Cognizant's employees are based in India. It...
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