Closing branches to enhance customer satisfaction

A bold new strategy from HSBC in Hong Kong.

In an era in which it is is assumed the military has cornered the market in misleading language 'collateral damage', 'friendly fire', 'non-viable civilian target', HSBC has proven it is not so - and has come up with some exciting definitions of the term 'relocation' and the phrase 'enabling us to serve your needs better'.

In a recent walk past one of its formely bustling branches - the Hysan Avenue branch in Causeway Bay, Hong Kong - we discovered the ATMs had been bricked up.

Given the branch was nestled next to the busiest Starbucks in Hong Kong we were somewhat surprised and read the poster explaining why the branch was, in military...

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