Chinese wine drinkers are ripe for the picking

Tapping the China market will be a key source of growth for wine-makers wanting to get ahead in Asia. Kluge Estate, a US high-end winery, is one estate that is looking to take an early lead in the market.

When it comes to wine, one would be excused for not knowing where to find Albermarle county. This new-world wine-making region is in the heart of Charlottesville, Virginia, and with soil and climate conditions likened to Bordeaux, its reputation as a wine-producing region is expected to grow.

Kluge Estate is located in Albermarle and is Virginia's leading wine producer. In its pursuit to become the first Virginian wine to make it big in Asia, it hit the road in April to seek out a stakeholder base in the Greater China region.

The more established the winery, the more the China market is perceived to be a place for incremental on-the-side growth,...

¬ Haymarket Media Limited. All rights reserved.

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