China’s online healthcare market primed for a boom

An accommodative policy stance and a large digitally native population in China reflect potential for growth, although trust will be key to sector’s development, say analysts.

Supportive state policies are set to stoke rapid growth in China’s already large and promising online healthcare sector in the wake of Covid-19, analysts say.

The pandemic, which helped accelerate the adoption of telehealth services by patients during the lockdowns, has also led authorities more recently to issue guidelines on the reimbursement of drugs and medical services as well as clarify other rules that may have previously held growth rates back. The developments have led some industry observers to predict that the government will establish more online hospitals, enlarge reimbursement coverage of basic medical insurance BMI for telemedicine and outline unified standards for online healthcare at the national level.

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