China's LeEco bets on a connected future

Co-founder and vice-chairman Liu Hong on the fast-growing firm’s global ambition to build an integrated media and telecommunications ecosystem.
LeEco chairman Jia Yueting (left) and Ding Lei, head of its auto division, unveil the company's new electric car concept.
LeEco chairman Jia Yueting (left) and Ding Lei, head of its auto division, unveil the company's new electric car concept.

When Liu Hong, the youngest Chinese journalist to have reported from the Arctic Pole, was bored with his day-to-day job editing propagandist new stories in Beijing, a chance meeting in 2003 with a businessman from Shanxi province changed his career and life.

Liu, then a 30 year-old sub-editor at the state-run China Radio International CRI, met Jia Yueting, an adventurous businessman of the same age, who already had a string of his own businesses including a private school and fast-food restaurant as well as steel and telecommunication interests in his home province, some 300 miles to the southwest of China’s capital city. 

“When...

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