Multinational companies will have to start devising strategies for coping with emerging market competitors, according to a new report from the Boston Consulting Group. The report, which analyses the 100 top emerging market companies, says that multinationals will have to respond to the globalising tendencies of Chinese, Indian and Latin American companies. BCG selected the top 100 emerging market companies from a pool of 3,000 candidates.
The top 100 are broken down as 44 Chinese, 21 Indian and 12 Brazilian companies. According to the report, globalisation can be defined as a process whereby companies leave their home markets to chase markets, profits, scale and sometimes raw materials, abroad.
Globalised companies have the sophistication to source...
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