China Entrepreneur

Forget villas and flats, the future of Shanghai real estate lies in Hainan.

As usual, the Shanghainese do it better. As soon as you enter the lobby of Jason Wu's Brawman Group, the Shanghainese understanding of style and marketing makes itself felt. Instead of hideous buildings in grimy suburbs, where notions of interior decoration stretch to old calendars stuck on walls and little else, here you have the Shanghai touch. Gleaming wood floors, comfortable, good looking sofas in the lobby and plentiful natural lighting throughout, give the company headquarters on Kangding Road in central Shanghai a pleasant and professional appearance.

Jason Wu, the president and founder of the group, wears a crisp checked shirt and dark trousers, and is as smartly turned out as...

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