calyon-changes-name-to-crTdit-agricole

Calyon changes name to CrTdit Agricole

The new brand û CrTdit Agricole û reflects the group's efforts to bring all its business lines under one banner.

Given that FinanceAsia has just gone through the exercise of re-designing our website -- and soon we will update our magazine -- the importance of branding is at the front of our minds. As David D'Alessandro, the former chairman, CEO and president of John Hancock Financial Services is attributed as saying A business based on brand is, very simply, a business primed for success.

Businesses evolve and the brand needs to reflect those changes.

In that vein, on February 6, Calyon is changing its name to Crédit Agricole Corporate and Investment Bank. The new brand reflects the group's commitment to bringing all its business lines together under the Crédit Agricole banner. It also provides...

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