booth-brouhaha

Booth brouhaha

Months of planning and mountains of cash go into designing and building an exhibitorÆs booth at Sibos and there are 180 of them packed into the hall this year. But what makes a good one?
Day three of the conference and booth envy has set in at the exhibitorsÆ hall. Months and months of preparation is now on show for all to see and with some sleek modern designs perfected by SunGard, Clearstream and Commonwealth Bank, the winners stand out from the also-rans.

The first thing you notice is the clever devices used to draw you in. Westpac has an aboriginal artist painting canvases at the entrance to its booth. Deutsche Bank has round-the-clock masseuses giving head and shoulder rubs, while Sterling Commerce has a mind-reader extracting personal information from unsuspecting passers-by. Then your eye is drawn to some of the more obscure design concepts, like the fish tank...
¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222