book-review-sony-vs-samsung

Book Review: Sony vs Samsung

Sea-Jin Chang chronicles an eye-opening tale about the electronics giants' battle for global supremacy.
This fascinating book by Sea-Jin Chang, a leading business professor currently based at Korea University, chronicles the fortunes of two of the worldÆs top electronics companies and tries to answer a question that has probably occurred to most of us why did the performance and brand of Sony which once dominated the industry fall so quickly, while Samsung emerged from relative obscurity where it was generally known for derivative and often poor quality products, to become the market leader.

Unlike Samsung, Sony has always excelled in developing original new products backed by its founding creed of ôFreedom and Open-mindednessö. ôIts liberal, vibrant culture made Sony an engineersÆ heaven,ö says Chang, and it was a paradise...
¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222