bawang-starts-premarketing-for-250-million-ipo

Bawang starts premarketing for $250 million IPO

The Chinese shampoo maker could add some volume to the patchy pate of the Hong Kong IPO market.

Bawang International is currently in the premarketing stage for an initial public offering that is expected to raise between $200 million and $250 million. The company is a Chinese herbal shampoo manufacturer that primarily targets men of a certain age its products include an anti-hair-loss shampoo, a hair-blackening shampoo and an anti-dandruff shampoo.

Within the niche herbal market, Bawang is the top player with a 36% market share. In the more general shampoo market, it is the fourth largest shampoo producer in China with a 7.6% share, behind three brands that are all managed by Proctor and Gamble. And despite the fact that there are hundreds of shampoo brands in China, the top five companies...

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