Mark Powell runs Andersen's MA practice, and here talks about the trends in the MA business, and how consultants are helping clients to make MA work post-execution.
What have been the main findings of your new MA report
The main thing the report has tried to do is analyse what is going in Asia versus the US and Europe. The differences we've noted is that organizations in Asia had just come out of the 1997 downturn and were just getting their act together about what MA could do, have now been hit with a second downturn. So MA has now become less strategic and more a survival tactic.