banks-atwitter-over-communication

Banks a-twitter over communication

How the financial industry can embrace social media.

My name is Edward Russell and I'm a Twitter addict. Well, maybe not yet, but it's easy to see how one could become an addict. With events like the recent Iranian protests and the Mumbai terrorist attacks last autumn making Twitter the go-to place for immediate first-hand accounts, the site has become a household name for individuals and corporations alike.

In February alone, unique visits to the site rose astronomically -- 1,382% year-on-year, according to Nielsen Online. This came after the site posted 752% growth in traffic in 2008 compared with a year earlier.

Twitter is the hottest communications tool we have right now, said Jay Oatway, a Hong Kong-based social media consultant and journalist...

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