Avoiding National Australia Bank scandals

Fresh off a flight from San Jose, Business Objects director of financial services marketing is targeting Asian banks.

Based in San Jose, California, Andy Hirst is the director of worldwide marketing for financial services at Business Objects. After its recent merger with key rival, Crystal Decisions he now feels a push into Asia is ripe for the business intelligence software giant.

What does the merger means for your business in the region and why is business intelligence is relevant to Asian financial services companies

Andy Hirst Business intelligence is a growing segment and we're increasingly trying to make it one of the major segments of the software industry. I think that's what Business Objects wants to achieve. We have to evangelise a little about the...

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