Asia’s mid-tier banks want more market share

SunGard’s Andrew Woods discusses the findings of a treasury management survey of mid-tier banks in Asia-Pacific.
Andrew Woods, SunGard
Andrew Woods, SunGard

Mid-tier banks in Asia are focusing on gaining market share from their top-tier competitors according to a treasury management survey conducted on behalf of SunGard by research firm Ovum. The financial software services provider interviewed 50 senior banking executives from tier-two to tier-four banks in 11 countries in Asia-Pacific, Europe and the Middle East.

Regional differences in priorities emerge when comparing Asian bank strategies with those of Middle Eastern and European banks. The Asia-Pacific region continues to see remarkable growth,” said Daniel Mayo, principal analyst of financial services technology at Ovum. “Mid-tier banks are attempting to gain market share at the expense of tier-one institutions by adopting a range...

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