Asia meets supply chain challenges

Supply chain management is gaining momentum in Asia as companies seek to satisfy customers and ensure profitable growth. Stanford''s Lee explains.
Hau Lee is a long way from Stanford Graduate School of Business, where he is a professor of operations, information and technology. Under the guise of a mild mannered professor, he has come to Hong Kong to help unleash onto Asia, the next new thing - supply chain management SCM. 

Supply chain management is, of course, not exactly new, but it has been given more than just a new coat of paint as an issue for Asian companies. This is because globalization, the internet, changing technologies, and product diversification have all contributed to a complex, sometimes distinctly un-manageable supply chain in Asia.

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