ANZ - the new trendsetter

Well-heeled trendsetters of Hong Kong have a new plaything to fund their lifestyle. ANZ Bank launches a new credit card into a saturated market aimed at hip new ''trendsetters''.

Hong Konger's do love a good celebrity and socialite outing. The launch of ANZ bank's new platinum Visa credit card, Pt100, was well attended by 'trendsetters' who are the target market for the Australian-based bank's first retail product in Hong Kong.

Beneath the oh-so-stylish campaign, is a serious new entrant into the credit card market, looking to slice up a niche in an already saturated and mature market worth over HK$204 billion $26.1 billion. Eager to follow a model line strategy, the bank is looking to create a new brand of it's own, and aims to issue 50,000 cards in Hong Kong in its first year.

ANZ...

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