Hong Konger's do love a good celebrity and socialite outing. The launch of ANZ bank's new platinum Visa credit card, Pt100, was well attended by 'trendsetters' who are the target market for the Australian-based bank's first retail product in Hong Kong.
Beneath the oh-so-stylish campaign, is a serious new entrant into the credit card market, looking to slice up a niche in an already saturated and mature market worth over HK$204 billion $26.1 billion. Eager to follow a model line strategy, the bank is looking to create a new brand of it's own, and aims to issue 50,000 cards in Hong Kong in its first year.
ANZ...
