The Society for Worldwide Interbank Financial Telecommunications (Swift) is in the process of acquiring SunGard’s Ambit Messaging Hub (
A new Swift subsidiary will be established in the cities of Mechelen in
“Our 2015 strategy calls for us to take steps towards providing our [corporate] customers with specific solutions to cater for their needs,” said
He explained that the acquisition would be a “significant addition” to Swift’s existing portfolio of messaging solutions and, rather than acting as a replacement, it is a new member of Swift’s family of products.
Swift traditionally provides complete messaging solutions for financial institutions that experience high volumes of transactions on a daily basis. However, for corporate customers, who may not necessarily be exposed to similar quantities of transactions, the acquisition acts as a value-added service when upgrade time is due. “We will not launch a campaign to bring our existing corporate customers to the
Targeting corporate customers as an area for expansion is one of the key points of Swift’s 2015 strategy and acquiring SunGard’s
Users of Swift’s
Similarly, SunGard will continue to support its Mint messaging solution, the predecessor solution to the
Perhaps a more significant implication of the deal is Swift’s expansion through acquisition, a key component of Swift's so-called 2015 strategy. Swift has traditionally followed the organic growth path, but the acquisition of SunGard’s
Corporate customers are one of the main focal points of the 2015 strategy and there is a growing interest from Asia-Pacific companies to connect to Swift’s services.
“Corporates are an important area of growth for us in Asia-Pacific. The aim is to provide increasingly innovative solutions and to address their specific needs. We will become more agile and will deliver products that are easy to use, resilient, adaptive and with a faster response,” explained