In the past few months we have seen a flurry of reports detailing the lengths management in the investment banking fraternity have been willing to go to stop a continued exodus of staff across the rubicon to dot.com land. Once put-upon analysts are now allowed to dress down, sip free cappucino, make liberal use of a concierge service to organize their lives and in some cases, are even being given an underwear allowance when travelling for work and unable to use hotel laundry.