Japan
Internet
- Market research firm Code Com Inc. has developed a system that measures the effectiveness of advertising by using two-dimensional bar codes printed on ads to encourage consumers to visit related web sites. When consumers use their camera-equipped cellular phones to capture bar code images, a simple operation connects them to advertisers' sites via Code Com's server. Novelty gifts are used to spur consumers to use the bar codes to access the sites. Codo Com is marketing the system to companies that use lots of advertising, such as supermarkets, restaurants and real estate firms. Each bar code incorporates not only the address of the web...
