A week in Japan tech
- NEC is offering a marketing solution that tracks the movement of shoppers in malls to enhance the effectiveness of promotional activities. A wireless tag is distributed to each customer that enters a shopping mall. Signals tracking the shopper's movements that are transmitted to antennas in the mall and are used to create an individual history that includes the amount of time the shopper spent in stores and the routes he or she took.
- NEC is also to launch an IP phone service in December, enabling users to place calls anywhere in Japan for a uniform rate of Y8-9 per three minutes. This will be the...