A week in China tech
- Legend, the mainland computer giant, takes aim at new international branding campaigning. Although the Legend brand has been in use for 19 years it has failed to generate sales abroad. In a step to meet corporate targets of 10% to 20% market share internationally by 2007, the firm will sell servers abroad under the Lenovo brand. The Lenovo brand is meant to portray value and an innovative Legend.
Media, Entertainment and Gaming
- New World Infrastructure NWI is planning to spend a further $100 million this year to give its digital television technology the ability to reach 20 million...