Booth brouhaha

Months of planning and mountains of cash go into designing and building an exhibitorÆs booth at Sibos and there are 180 of them packed into the hall this year. But what makes a good one?

Day three of the conference and booth envy has set in at the exhibitorsÆ hall. Months and months of preparation is now on show for all to see and with some sleek modern designs perfected by SunGard, Clearstream and Commonwealth Bank, the winners stand out from the also-rans.

The first thing you notice is the clever devices used to draw you in. Westpac has an aboriginal artist painting canvases at the entrance to its booth. Deutsche Bank has round-the-clock...

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