SoftBank invests $2b in Korean e-commerce unicorn

SoftBank Vision Fund has injected another $2 billion into Coupang. Little outside competition means that it continues to pave the way in the Korean e-commerce market.

SoftBank invests $2b in Korean e-commerce unicorn

SoftBank Vision Fund has invested $2 billion in Coupang, one of South Korea's largest e-commerce platforms, to help it speed up its growth.

Proceeds will allow Coupang to invest more technology into consumer services, and are the follow-on of SoftBank’s Group’s $1 billion investment in June 2015. SoftBank has put more money into the company to prepare it for an IPO. Coupang, it believes, is taking the market.

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