Why AirAsia’s embryonic bank faces headwinds

Challenges include developing risk-management skills as well as rising consumer awareness of data privacy. Overcoming these might take more than a zero mark-up on FX transactions.

Why AirAsia’s embryonic bank faces headwinds

AirAsia’s launch of a financial services firm has a lot of mileage given the quantum of data the budget airline generates on its passengers, but the challenges to building a profitable lender are substantial.

AirAsia has already conducted a soft launch for the bank dubbed BigPay in Malaysia and later this year will grow it across Southeast Asia and expand its service offering to remittances and lending.

Nurturing the...

FinanceAsia has updated its subscription model. Registered readers now have the opportunity to read five articles from our award-winning website for free. Please subscribe for unlimited access.

Click for more on: banks | payments | airasia | fintech | mobile banking | startup

Print Edition

FinanceAsia Print Edition

EVENTS