Consultants team up on China research

Cerulli will distribute Z-Ben content.

Cerulli Associates, the Boston-based asset management research house and consultancy, will add content provided by Shanghai-based Z-Ben Advisors to some of its China reports.

ôWeÆve got the distribution and the brand, and Z-Ben has the content,ö says Shiv Taneja, Singapore-based director at Cerulli.

The partnership does not involve a change in ownership, and both Z-Ben and Cerulli will continue independent research in ChinaÆs asset management market. Peter Alexander, founder of Z-Ben and a former executive at Prudential FinancialÆs funds joint...

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