Stareastnet.com rises 5.9% in first day's trading on GEM

Bucking the trend of recent issues on Hong Kong''s Growth Enterprise Market, celebrity portal Stareastnet.com''s shares rose in their first day''s trading.

Shares of entertainment portal Stareastnet.com rose 5.9% in their first day of trading, bucking the recent trend for new issues on Hong Kong's Growth Enterprise Market. The company is betting its roster of 150 celebrities will keep gossip-hungry Chinese consumers flocking to its site. It seems investors agree.

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