Life after Euro-Asia

ICEA is the joint venture investment bank that is 75% owned by ICBC and 25% by Bank of East Asia. It was formed in 1998 and for a while was high flying thanks to a string of IPOs for small and mid-cap Chinese P-chips. However, trouble arose when one of the firms it sponsored - the notorious Euro-Asia, controlled by Yang Bin - went bankrupt in Enronesque circumstances, and ICEA was put under the spotlight. ICEA did the IPO for Euro-Asia in 2001. Here the new Managing Director, Gary Sik talks about how the go-go firm has been reformed and its new strategy for winning back clients and confidence.