Hotel group banks on loyalty of China's world travellers

Chu Chee Seng, chief financial officer of Kosmopolito Hotels International, says the company's China strategy is built around satisfying the craving that outbound tourists have for a unique hotel experience.

Hotel group banks on loyalty of China's world travellers

When a company discusses expansion plans in China, typically it aims to increase its tangible presence on the ground. For Kosmopolito Hotels International KHI, a subsidiary of Far East Consortium International, expanding in China does not just mean increasing the number of hotels in China, but focusing on what they call the “Chinese wallet”.

The company recently listed in Hong Kong and chief financial officer, Chu Chee Seng, talks to FinanceAsia about KHI’s next steps.

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