Japanese pop culture as a business

GIJane's Fong is out to export popular culture from Japan, but it has a difficult underside.

It's not every day that an interview subject for the FinanceAsia Japan Supplement turns up wearing a cute blue and white maid's outfit. The hemline is easily high enough to reveal a pair of long, stocking-clad legs. As I greet Jane Fong, CEO and founder of GIJane, in the UDX Building of the Akihabara district, I notice that there are plenty of other maids about. And if Fong has her way, maids could be displaying their charms in...

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