FabIndia: Crafting success

Indian craft-focused retail chain FabIndia implements a stock ownership plan to allow suppliers to share in its business success.

Mention FabIndia to most of IndiaƆs urban, upmarket shoppers and chances are they will have at least visited one of its stores, if not shopped there. Now William Bissell is on a mission to ensure his suppliers reap the benefits of the brand that he has nurtured.

Bissell took over as managing director of FabIndia in 1999 and today heads a network of 87 stores in 39 cities in India as well as branches in Rome, Dubai and...

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