Vertical is better than horizontal

When looking for investment dollars for your website these days, it''s best to be vertical rather than horizontal.

In an industry awash with buzzwords, acronyms and jargon, one of the hottest topics of debate in the internet world right now is the relative value of being vertical against being horizontal. And it's got nothing to do with dating habits.

In the lingo, horizontals are companies that offer as broad a line of products or content as possible across numerous markets. Examples include search engine Yahoo and internet service provider America Online.

Verticals are companies that focus on a particular, specialized market. Their aim is to go deep, providing a link between suppliers, buyers, retailers and consumers in a specific industry.

As the internet evolves, I believe verticals will...

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