Q Are there any industries where you think that your theories simply can't apply For example, the airline industry, where you just manage the brand. Under your model, you would just source your planes and their operators at the best price on the web for example. But safety issues stop them from doing that.
A I'm not sure that that is exactly correct. The example that I would like to use is Porsche. When you buy a Porsche Boxster - nice car, but not made by Porsche. It has fully outsourced parts and equipment, with the final assembly in Finland. And it is built better that way. It is better than a bunch...
