Succeeding in online securities trading

Colin Shaftesley, partner, Financial Services, PricewaterhouseCoopers says that to succeed in online securities trading, education of the investor and security of the system will be paramount.

PricewaterhouseCoopers recently conducted an E-Securities survey in Hong Kong in order to benchmark the industry and analyze the direction of the participants in the coming year. All brokerage houses in Hong Kong were asked to participate. A full copy of the survey highlights can be obtained from PricewaterhouseCoopers web site at www.pwchk.com.

As a result of the survey, we believe the key areas that brokerage houses must focus on going forward are investor education and systems security. The survey noted that only 13% of the brokers existing clients converted to a brokers online offering. While we are not concluding that 87% of the clients are new to the market, as...

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