NY Life to boost unit-linked sales

The life insurer thinks investment products can lift it into the industryƆs top echelon in Hong Kong.

New York Life Insurance has been in Hong Kong since 1988 and has built a specialized business selling individual life policies via its agency sales force. It is a mid-tier player, but sees a recent expansion into unit-linked investments as its ticket into Hong Kong's big leagues. Kendy Wong, deputy chief executive office and chief financial officer, discusses this strategy.

How do you view unit-linked products

Wong When it comes to unit-linked it is not easy to say it's everyone's product. It's a product where you need the client to understand the investment dynamic. It's a long- to medium-term product. Since last year we have six funds with Invesco, which are unit-linked.

What type of...

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