misra-muses-on-citigroups-corporate-credentials

Misra muses on Citigroup's corporate credentials

In a FinanceAsia exclusive, Citigroup's Head of Asia Pacific Corporate Banking, Sanjiv Misra, explains that establishing a holistic approach to providing client solutions is all about operating as one team with one voice.
How would you describe corporate banking to a layman and what does it mean for Citigroup in Asia-Pacific

Corporate banking is essentially charged with delivering to our most significant corporate, financial institution and public sector clients the full range of products that Citigroup corporate and investment banking has to offer. Where the traditional interpretation of corporate banking was lending, transaction banking, foreign and treasury services, we look at our business from a more holistic perspective.

We look at our clients and ask what our corporate bankers can do, in partnership with investment banking and other product partners, to address their entire menu of needs, from the most basic financial transaction to the completely customised strategic...
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