Kellogg's places eggs in one basket

When Peter Goldsworthy was appointed director of financial planning of Kellogg's Asia Pacific, some wondered why. Goldsworthy was the financial controller of a small cereal company that Kellogg's took over in Australia, with limited treasury experience. But Kellogg's had a bigger agenda in mind for Goldsworthy, namely the implementation of significant changes in Kellogg's treasury operations in the Asia Pacific region.