In this new role, she will report to Lawrence Webb, global head of trade services and supply chain. Her position has been upgraded to a global role whereas it previously had a regional focus.
Doolittle will take responsibility for overseeing trade services and supply chain marketing, market development and research activities. In this capacity, she will oversee the formulation and deployment of an inclusive marketing strategy that encompasses the Asia-Pacific region, as well as all of HSBCÆs trade locations globally. This ensures the local management and global oversight necessary to connect HSBCÆs trade services and supply chain market development activities across the group, HSBC says in a statement.
At Bank of America, Doolittle held roles covering sales and marketing in its global treasury services (GTS) division. She was instrumental in driving international revenue growth for US-headquartered organisations, focusing on the utilisation and adoption of new communication methods to better align marketing programmes with client needs, says HSBC.
Doolittle was also responsible for Bank of America's GTS sponsorship and participation in industry trade shows and conferences around the world.
At HSBC, she will be based in Hong Kong. Webb says: ôWe are thrilled to have Tracy on board. Her appointment further demonstrates our commitment to serve the needs of our clients better in Asia-Pacific and throughout the world. TracyÆs experience will be invaluable in contributing to and building our franchise as the world's leading bank for trade services and supply chain.ö
Doolittle's top priority at HSBC will be to continue to build its global trade services and supply chain business and to ensure consistency of approach and execution across HSBCÆs franchises.
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