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Foreign banks remain committed to China

PwC's latest survey of foreign banks in China highlights the issues of operating in one of the world's largest growth markets.

Despite the headwinds of the financial crisis, foreign banks remain committed to their operations in China. But market share increases will become an issue due to reduced trade flows and stronger competition from the Big Four domestic banks. These are two of the main findings of the 2009 survey of foreign banks in China by PricewaterhouseCoopers PwC.

The annual survey looks at the strategic issues facing foreign banks. The professional services firm interviewed the CEOs, senior executives and branch managers of 41 foreign banks. Conducted in April and May, the interviews took place in Beijing, Shanghai, Hong Kong and Shenzhen.

The survey asked management about the bank's attitude towards China compared...

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