Deutsche Asset Management's Ed Peter launches major push

The firm is introducing the DWS line of funds to Asia and opening new offices.
Deutsche Asset Management DeAM, Germany's largest fund manager, yesterday kicked off its assault on Asia-Pacific with the launch of DWS Investments in Singapore û the first step of an ambitious expansion that will see new offices opened throughout the region.

Ed Peter, head of Deutsche Asset Management in Asia-Pacific and the Middle East, says the phenomenal demand by retail investors for global funds means a single, unified brand has become increasingly important.

Up until now, we've had brands all over the place in what is arguably the most important region for us. The fact that the demand for retail products is growing rapidly is not in doubt, but we need to be in...
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